Coffee Break with Dr. Stephen Franson featuring Gilles Lamarche
Dr. Stephen F: So the coffee break is a chance for me to sit down with thought leaders in our space, just spend some time with you, find out what you’re up to. I’m trying to bring chiropractic to a place where we can all just lock arms and contribute to each other’s efforts, and the things that we’re passionate about. We all bring so many talents and we all have circles of friends and influence that could overlap, and we get stronger.
So really my purpose and my passion is to bring chiropractic leaders together in an effort just to become one cohesive whole, regardless of what our discrepancies and our philosophies might be, or applications of our chiropractic care, and all those things that are weakening us as a unit. It’s not about our differences, it’s about the things that we hold in common.
And one thing I know about you after listening to your story last night about your boy, let me tell you what. I mean, here we are, first speaker last night and I’m like literally tearing up going, “Oh my gosh, this is gonna be a long night,” and to be frank, I was supposed to open up last night, you opened up. And I was sitting there going, god is so good, because he switched the order around, and you just tuned up that crowd and everybody was just ready for the rest of the night. So thank you for that.
Gilles Lamarche: Your welcome.
Dr. Stephen F: So tell our people here. What are you up to? What’s got you excited right now? I know you are in a transitional state in your life and career. So you’re everywhere I go. I saw you at Cal Jam. I see you at this event. What are you doing? What are you up to?
Gilles Lamarche: You know my passion hasn’t really changed. I mean my passion … Years ago I wrote my purpose statement, and it’s very, very clear. It’s the foundation on which I built my life for the last more than two decades, and it’s … I pledge my life to my greatest expression of love and service for the benefit of humanity.
And so I repeat that every single day. And that’s the foundation on which I built my life. So you know, of course I had my chiropractic pillar on there, and my daddy pillar, and et cetera. On the chiropractic side I mean the passion is never, never even dwindled at all in the past 35 years.
Dr. Stephen F: That’s apparent.
Gilles Lamarche: And my big purpose in chiropractic is to spread the message, so that we can actually change the healthcare paradigm of the world. I mean it obviously started by changing the healthcare paradigm in my community when I was in practice. Then it’s changed the paradigm of the nation then changed the paradigm of the continent.
But now it’s … you talked about it yesterday. Is that we’ve got to go world wide. So I see you on a common path. I see Liam Schubel on a common path. I see Ed Cordero on a common path. Because we’re really talking about what Liam refers to as chiropractic world domination.
Why would we want to do that? We want to do that be-
Dr. Stephen F: Why is that important?
Gilles Lamarche: Yeah, why is it important? It’s because we change lives. Lives are being saved. But lives are being lost because people aren’t telling the story. So the big piece I think that I’m passionate about is, learning and teaching a fashion of communication that is so well, or easy to utilize that can then be well received.
Because the issue that we’ve had in chiropractic is that chiropractic is so simple that people have trouble talking about it.
Dr. Stephen F: Yes, yeah and they feel they need to … it’s called simplexity, right?
Gilles Lamarche: Yes, simplexity, you got that right.
Dr. Stephen F: So they take a simple concept and they feel like they have to build something up behind it and start breaking it down and defining it and redefining it.
And we look at it and we’ll be like no, no, no, no. It’s very simple. Very straight forward, and as you know truth resonates. So if you just be direct and say less and mean more.
Gilles Lamarche: Less is more.
Dr. Stephen F: Much, much, much more effective.
Gilles Lamarche: People get it. People get the message. The message is simple. I helped Jeff Hayes who’s the producer of Doctored for a number of months actually [crosstalk] starting back in September and I did 36 screenings of that movie.
And there’s still some to come. But I did one in Crystal Lake, Illinois with a young chiropractor name of Tony Ibbo.
Dr. Stephen F: I interviewed Tony at Cal Jam.
Gilles Lamarche: So Tony’s been in practice for five years and then he sent me a text. We texted back and forth one day. From the event alone, his practice within 60 days increased by 125 visits per week. And I said, “Is it because you’re in the movie?”
He said, “Absolutely not, it’s because of the message. The message is simple, people are looking for what we have, there’s never been a better time in history to be a chiropractor. And when we teach them the message with simplicity, they just get it.”
Dr. Stephen F: Right.
Gilles Lamarche: Then when they experience chiropractic, which I always talked about the greatest value you can give people is give them the opportunity to make a decision to experience chiropractic for an extended period of time. Because when they experience for an extended period of time, they choose chiropractic for a lifetime.
Dr. Stephen F: Right.
Gilles Lamarche: And so to have somebody come in that’s got a symptom. Let’s face it 99.9% of the people that ever showed up in your office and made the appointment for the first time. They came in because they had a symptom.
Dr. Stephen F: That’s right.
Gilles Lamarche: So what do we have to do? We have to meet them where they are and slowly guide them to discovering a new health and wellness care type of paradigm. But what happens with so many docs, they inundate them with all sorts of information. Then people say well it’s just another one of the same. And they don’t change the paradigm.
Dr. Stephen F: Too much information not enough transformation.
Gilles Lamarche: Yeah and too much information right at the top end.
Dr. Stephen F: Right. When they’re not ready to receive it. [crosstalk]
Gilles Lamarche: They’re totally not ready because we’ve got to meet them where they are. You know what? They come in with back pain. Let’s help them, right? Let’s help them understand what we’re going to do and guide them to … you know, chances are this is going to help your back pain.
And slowly you transition them as you educate them. And you allow them to open up to that space. And I’m not talking about a bait and switch kinda thing.
Dr. Stephen F: No, no, no, no, no
Gilles Lamarche: Because I talk about innate right out of the gate. But they don’t talk about it for 30 minutes.
Dr. Stephen F: Right, right, right. So in the Remarkable Practice we refer to that as building the bridge. Okay so I have this footbridge analogy and there’s a patient on one side of a chasm, they’re on a cliff edge and we’re on the other side, and it’s our responsibility to build that hanging bridge, and lay down those planks that take them from where they are to where they need to be.
And we talk about you know that symptom is the manifestation of innate intelligence. We cannot talk out of both sides out of our mouth, we can’t say that the body’s intelligent, and then ignore the body’s communication.
We cannot dismiss symptomology for two reasons. I mean we have to recognize that the body is screaming and asking for help. The body’s not adapting and it’s giving us information. It just has to be part of our criteria.
Gilles Lamarche: Therefore the symptom is good.
Dr. Stephen F: The symptom is critical part of our care for a lot of cases. And you just listen to the body. You don’t adjust because of the symptom, and it doesn’t dictate what you do or how you do. It’s just part of the puzzle.
You can’t tell a patient how innately intelligent the body is and then tell them that their symptoms don’t matter. Secondly, we have to be able to meet the market. If you are not recognizing that there was something incentivized a person to come in to the office, they have a momentum, they came across a threshold. They have something they care about. They have something that they want.
It’s like jujitsu, right? You grab that momentum and you just turn it a couple of degrees and you get them back on track with their understanding, and so I love that you respect that.
Gilles Lamarche: Because my last question in doing a consult with a potential practice member, I always call them patients until they become practice members, was tell me how is this effecting your life? And what do you really want to have happen in your life?
Dr. Stephen F: Exactly.
Gilles Lamarche: And when you get them really clear that that’s what we do. That our goal is very, very simple, to detect, analyze, correct a vertebral subluxation if and when it exists and allow the body to innately govern what needs to have happen.
Dr. Stephen F: Absolutely.
Gilles Lamarche: They get it.
Dr. Stephen F: Yes, of course they do.
Gilles Lamarche: So why would we want to teach anything greater than that? If you and I can speak to each other that way being two well educated people who’ve been in practice for a number of years, and who understand chiropracty, if that’s how you and I explain it to each other and we understand it, why would we think that we need to explain it to other people any differently?
Dr. Stephen F: Differently, yeah you’re exactly right.
Gilles Lamarche: And going back to simplicity is the key. So my goal is just to really help chiropractors develop a communication style that just allows them to share that and get them beyond this fear and bring them to the stage that why would you know a truth and not be willing to share it?
And what gives you the right to know truth and not share it? Reality, nothing gives you the right to know truth and not share it. And that’s what we’ve done for decades in chiropractic. We’ve known the truth and we haven’t shared it.
Dr. Stephen F: And that’s the ultimate bait and switch in my opinion. When we know what we’re actually trying to do, and we know why we adjust them, and we never share that with them.
Gilles Lamarche: Oh, it’s so wrong, it is so wrong.
Dr. Stephen F: That’s the real wrong part.
Gilles Lamarche: You’ve got that right.
Dr. Stephen F: So I’m hearing from you, keep it simple, keep it straight, and keep it clear.
Gilles Lamarche: Very clear.
Dr. Stephen F: Gilles Lamarche, I just appreciate this guy so much. He’s just an amazing person. How do they find you? How can we participate in what you’re doing?
Gilles Lamarche: My website’s real easy. I mean I’m actually having it redone now but gilleslamarche.com. So G-I-L-L-E-S-L-A-M-A-R-C-H-E.com or you can find me on Facebook gilleslarmarchedc.
Dr. Stephen F: Gilles Lamarche everybody.
Gilles Lamarche: God bless.