I hated the idea of scripting. I believe that I am a decent communicator. I am very comfortable and confident delivering information – especially to patients. I couldn’t imagine the need for or the benefit of scripting. And then I started growing.
Despite my ramblings with my patients, my practice grew. I couldn’t tell you what I said, specifically, but I knew it was good. I think. I am sure that I told every one of them all of the critical information that they’d need to have the best experience and results. I think…I must have done something right. After all, I was growing…
Every single patient interaction – new ones, report of findings, recommendations for care, workshops, etc – is a crucial communication. You are trying to change behaviors, deep-seeded behaviors. Don’t leave it to chance. Don’t let exchanges get side-ways. Keep the message on track. Figure out what is the most important thing for them to hear and script it.
Now go get scripted,