How To Handle The Commit To Care Conversation
Last week we talked about shifting our focus from conversion to retention by setting solid expectations and agreements with new patients. But you might be thinking - Wait, what about patients who stumble during the commit to ... Read More >
Why The Financial Commitment Is Not About Money
We've established that there are essentially three commitments when it comes to new patient conversion: The Time Commitment, The Energy Commitment and now we will go over The Financial Commitment ... Read More >
How The Energy Commitment Can Quickly Turn Off Patients
I had the unique opportunity to shoot a few infomercials back in the day. It was an awesome learning experience that left me with a few very useful sales tools for practice building. One of ... Read More >
How Not To Scare Away New Chiropractic Patients
My anatomy and physiology professor at Life University used to say, "Everything has holes... and everything takes time." I am not sure what he meant by that first part, but the second has always rung ... Read More >
Help Shape Your Chiropractic Patient’s New Health Story
Step 3: Shape Their New Story Last week we dove right into the Story Cycle concept with Steps 1 & 2: Get Their Story & Share the Chiropractic Story (Our Story). Our over arching topic is new patient ... Read More >
Create Natural Connection With New Patients During a Consultation Using The Story Cycle
In our previous post, I talked about the importance of establishing new patient connection during that consultation that is honest and empathetic, if you'd like to see them again and again and again. It is in this ... Read More >
Take This First Step To Connect With New Chiropractic Patients
When new chiropractic patients walk into your office, you can safely assume there is some anxiety or nerves on their end. Frankly, the world is a scary place with lots of uncertainty and cynicism, especially when ... Read More >
New Patient Conversion Starts With Connection
When it comes to new patient conversion, where do you start? Are you rushing through the process to get them to commit like a used care salesman? Heck no! You already know that much, but you ... Read More >