Tag Archives: patient education

The end of December is one of our most favorite times of year and it’s not just the holidays that excite us. Each year we launch our 2018 Body Signals marketing calendar and the awesome assets that come along with the program to our TRP Academy Members. *If the thought of creating and implementing systems […]

Step 3: Shape Their New Story Last week we dove right into the Story Cycle concept with Steps 1 & 2: Get Their Story & Share the Chiropractic Story (Our Story). Our over arching topic is new patient conversion and growth of your practice! After establishing your empathetic connection and learning your new patients health story – It’s […]

Lately, we’ve been discussing how to use Body Signals and conduct workshops and today we’re going to deep dive into the very specific and crucial details of How To Begin Chiropractic Body Signals Workshops.  If you haven’t watched it already, you won’t want to miss last week’s blog share: a value-packed video discussion with Dr. Jason Deitch on How To […]

As Chiropractors we are both practitioners and a business owners; therefore we wear many hats and today, my friend, you will get a quick lesson compelling copywriting! [at least for our purposes]. You know when you are watching a movie and some quirky character throws the “big party” and no one shows up? What a letdown. Although most Chiropractors […]

Ultimately, the purpose of any patient communication is to change their behavior. This is a deliberate process.  Clarity is key – on both sides of the communication. Your Team must know what they are really trying to convey, why it is important, what  behavior they are trying to influence or promote and how to say […]

I heard John Maxwell say that leadership is NOT about making everyone happy – if you want that job, become a circus clown. Leadership is about bringing out a person’s best. Your patients have hired you to help them realize their health potential.  Lead them. From within, SF

Patients who stay committed to Lifetime Family Wellness regularly experience the guardrails of Clear Standards, Accountability and Feedback from their doctors…The world is pulling your patients away from regular care…help them fight back. [related-posts]

Too often Chiros get caught in the undertow of their “Wellness Lifestyle Education”. Teaching patients about the choices that they make outside of your office SHOULD be a prominent part of your patient education…but beware; don’t let it be at the expense of teaching patients about the UNIQUENESS of Chiropractic: The Principle.