Re-Exam & Re-Report: The Unsung Heroes of Chiropractic Patient Retention
We know that Chiropractic Patient Retention is THE key to building a successful practice. Solid retention is built upon the granite blocks of the Re-Exam and Re-Report. Much of our attention is spent on the ... Read More >
Be The Value New Patients Want To Invest In
We've reviewed 5 of the Big 7 Pitfalls when it comes to Remarkable Retention. Typically, I'd dive next into Expectations as number 6, but I've beaten up the expectations topic enough recently. [If you missed it ... Read More >
Good Progress Reports Provide The Feedback Patient Retention Requires
Last week we reviewed the power of progress exams in creating GREATER CLARITY for our patients. Now it’s time to unpack the next Remarkable Patient Retention Mechanism in the patient process: The Progress Report. For ... Read More >
The Key to Chiropractic Patient Retention Is Clear
In my book, re-conversion or “re-commitment” should be the ultimate goal for your practice. Patient retention strongly depends on the foundation you've laid in your education and relationship thus far. My Dad always said – "It’s ... Read More >
How To Promote Body Signals Workshops Using Compelling Copywriting
As Chiropractors we are both practitioners and a business owners; therefore we wear many hats and today, my friend, you will get a quick lesson compelling copywriting! [at least for our purposes]. You know when you are ... Read More >
Book of the Month: The Happiness Advantage
I am very “happy” to announce the launch of our long-awaited TheThirdBird Book of the Month Club! The first book that we will feature is Shawn Achor’s The Happiness Advantage. In his Harvard University class by ... Read More >
How to Triple the Impact of an Outside Talk
When it comes to your promotional calendar, Outside Speaking can be the absolute best ROI (ROM: Return on Money, ROE - Return on Energy, ROT: Return on Time and ROF: Return on Focus). Or it ... Read More >
Top 3 Critical Retention Elements of Week One: The Pre-Consultation
One of the greatest coaches in chiropractic today, CJ Mertz, was once questioned about the most critical elements of New Patient Communication in regards to RETENTION...Pre-Consultation was his answer. I must concur... Every patient shows-up ... Read More >
Great Testimonials Don’t Just Happen…
Nothing solidifies a patient's commitment to care like a solid testimonial. Great results don't build practices on their own...Testimony to the Benefits of Chiropractic build a practice. The simple, but profound act of putting pen ... Read More >
Writing Office Policies
Start this exercise off by answering the following question: Under what circumstances would you kick a patient out of your practice? At what point would you rather lose the patient than lose your integrity? All ... Read More >
