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Every business leader is a CEO – Chief Energy Officer. We are all in the energy business because energy = productivity. The most important equation for business is :

E = MC2 or Energy = Money x Crucial Communications

Every employee or team member has a certain amount of discretionary energy. Accessing this reserve of energy is key to exceptional and sustainable output.

Crucial Communications include soft elements like expectations, agreements, respect and recognition. Recognition is a force unto itself. It is said that “people will bleed for a cause – but they will die for recognition.”

Recognition is a powerful multiplier in the energy equation. And it is free. More importantly, it is infinitely divisible. You should give it away readily because there is always plenty to go around.

Skip these Crucial Communications and it will cost you – often more than just money.

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