Episode 026 – Scaling Up: Building a Battle Plan for Chiropractic Practices

Recap

Dr. Bobby and Dr. Lona dive deep into effective marketing strategies for scaling chiropractic practices. Explore insights from leading companies, stressing the importance of internal referrals and patient network leverage, and breaking down the crucial elements of a battle plan for growth. Learn about continual marketing, understanding new patient acquisition costs, and the value of diversified marketing tactics such as social media ads, engaging talks, and traditional methods. It is time to push past fears and invest in smart, consistent marketing to transform their practices. Tune in to ignite your practice’s growth and embrace the potential of strategic marketing efforts!

Episode Highlights

01:30 – The shift in focus from new patient attraction to scaling a practice with multiple associates.

03:36 – The importance of both internal and external marketing.

04:46 – Creating opportunities for internal referrals and leveraging internal conversations.

07:34 – The role of internal referrals in a scaling practice.

10:10 – The concept of churn rate and its impact on practice growth.

14:16 – The math behind new patient acquisition.

19:28 – The need for split testing and continuous improvement in digital marketing.

23:07 – The importance of investing in marketing to achieve practice growth.

33:34 – Leveraging talks and screenings to reach new patients.

36:18 – The value of public speaking in marketing efforts.

36:48 – The responsibility of supporting associates’ growth through marketing efforts.

37:29 – The importance of continuous improvement and adaptation in marketing strategies.

Resources Mentioned

Register now for the Remarkable Attraction Immersion here:  https://theremarkablepractice.com/attraction-immersion/

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/

Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/

Tweetable Quotes

Every single time that you add a team member or you add an associate, the ball game changes slightly and you need to adapt to that change if you want to continue to see the same level of growth.
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Internal referrals are a sign of a healthy practice. They’re a sign that you’re getting the message across and the people inside of your practice are understanding the big idea.
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If you’re marketing, but you don’t know your numbers or your dollars or how you should be spending or what’s positive ROI, you’re actually just digging a deeper hole.
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I had to learn how to actually look at how my mission looks on paper when I do the math behind it. – Dr. Lona
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It is a beautiful thing to have an internal referral conduit of people who just love what you do, get great results, love your staff, wanna probably live in your practice because it’s a bright spot in their world.
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