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Podcast

Episode 93 - Clinicoscopy Part 2 - How the Top Chiropractors Convert

Episode 93 – Clinicoscopy Part 2 – How the Top Chiropractors Convert

Recap Would you describe your conversion system and process in your practice as being remarkable? CEOs, now is the time to take a good hard look at your conversion process and determine where as a ... Read More >
Episode 92 - Clinicoscopy Part 1 - How the Top Chiropractors Market

Episode 92 – Clinicoscopy Part 1 – How the Top Chiropractors Market

Recap The purpose of our quest through the clinicoscopy series is to help you determine if your practice qualifies as the best in your community, based on the remarkable standards. In this first episode, you ... Read More >
Episode 91 - Top Chiropractor Project

Episode 91 – Top Chiropractor Project

Recap We were approached by one of the top players in the online world with this question: How do you know who the best chiropractors are in each city? We were glad they asked and ... Read More >
Episode 90 - Developing and Keeping the Right Associate – Part 5

Episode 90 – Developing and Keeping the Right Associate – Part 5

Recap This final episode of the series is about keeping great associates. As the CEO, it is important to count the cost before making this investment, because it’s wicked hard to get right and is ... Read More >
Episode 89 - Training and Equipping the Right Associate – Part 4

Episode 89 – Training and Equipping the Right Associate – Part 4

Recap Setting the stage for success and optimizing your associate doctor requires ongoing training and equipping. While onboarding is about establishing competency, mastery is developed over time. A-players love to be trained and be equipped ... Read More >
Episode 88 - Onboarding the Right Associate – Part 3

Episode 88 – Onboarding the Right Associate – Part 3

Recap Every successful, productive, long-term relationship begins with clear expectations and honest agreements. Unclear expectations and agreements is the reason why so many associate DC relationships fail, exactly why you need to get this right ... Read More >
Episode 87 - Hiring the Right Associate – Part 2

Episode 87 – Hiring the Right Associate – Part 2

Recap Once you’ve identified the avatar and know who you are looking for, the next step is to execute the interview and determine if they are the right fit. This brings us to pitfall number ... Read More >
Episode 86 - Finding the Right Associate – Part 1

Episode 86 – Finding the Right Associate – Part 1

Recap One reason why 67% of associate doctor relationships fail is the lack of clarity during the discovery process. Actually, the number one pitfall is hiring an associate before you have clarity around exactly what ... Read More >
Episode 85 - Digital Marketing Expert Panel

Episode 85 – Digital Marketing Expert Panel

Recap If you’re like many CEOs, then you’re probably frustrated with the seemingly endless changes in digital marketing, the difficulties generating consistent new patients, and with underperforming marketing campaigns. Listen in to our conversation with ... Read More >
Episode 84 - External Marketing Framework

Episode 84 – External Marketing Framework

Recap While your ability to get people into a room has decreased, the opportunity to get in front of more people has dramatically increased. Opportunity comes with a tradeoff, with some strategies becoming irrelevant, others ... Read More >