What if the fastest way to grow your income wasn’t adding more patients, more hours, or more complexity but simply uncovering what’s already there?
Dr. Pete and Dr. Stephen reveal that profit is not automatic in a growing practice, and in fact, it often erodes unless it’s intentionally protected. They walk through seven hidden profit levers already inside most businesses, from undercharging and outdated pricing to inefficient financial models and underutilized capacity. The framework is simple but powerful: reclaim value, optimize what already exists, and align your business model with both purpose and profitability. The payoff is immediate and practical, giving CEOs the ability to find, capture, and multiply profit without starting from scratch.
In this episode you will:
- Understand why profit is not a natural outcome of growth
- Learn how to identify hidden profit already inside your business
- See how pricing, financial plans, and volume directly impact profitability
- Discover how to optimize your current practice before expanding
- Clarify how to add value centers without creating confusion or dilution
Episode Highlights
02:09 – Discover the provocative idea that significant profit may already exist inside the business, waiting to be uncovered rather than created.
02:32 – Understand the distinction that growth is natural for a practice, but profit requires intentional protection and vigilance.
02:56 – Recognize that profitability is not passive and must be actively managed as complexity and expenses increase.
05:06 – Identify how failing to charge for services already being delivered creates immediate and unnecessary profit leakage.
05:42 – Examine how uncharged value quietly accumulates across systems, representing pure profit that is never captured.
10:15 – Explore how stagnant pricing in a rising-cost environment gradually erodes margins and weakens financial sustainability.
12:14 – Uncover how small pricing adjustments can disproportionately increase profit margins without changing delivery.
14:57 – Differentiate between care plans and financial plans, revealing how structure and payment design influence commitment and revenue.
18:13 – Reveal how monthly recurring revenue models dramatically increase both retention and lifetime value.
22:48 – Clarify that increasing volume through efficiency and effectiveness can unlock significant profit without adding overhead.
34:28 – Examine the critical distinction between owning a job and building a business, especially as teams and complexity grow.
40:00 – Dr. Kevin connects with Margaret Rosloniec from Success Partner Fortis to reveal how the right financial infrastructure fuels scalable, sustainable growth for modern practices. They break down how Fortis automates recurring revenue, stabilizes cash flow, and removes front-desk friction so teams stay focused on mission over money. When payments become seamless and reliable, growth stops being limited by systems and starts being driven by vision.
Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about Fortis please visit: https://fortispay.com/chiropractic/
To book a meeting with Fortis, please visit: https://hubs.ly/Q03FRwtC0
Book a Strategy Session with Dr. Pete – https://go.oncehub.com/PodcastPC
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
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