What if the reason patients do not stay has nothing to do with your systems and everything to do with your presence? Dr. Lona sits down with David Norrie to explore the tension between efficiency and human connection in practice, showing how presence is what actually builds trust and retention. Through stories about sales, parenting, and clinical flow, David highlights the risk of operating on autopilot and the impact of intentional pauses, eye contact, and tone in creating real connection. The conversation points to a simple but demanding opportunity. In a fast moving environment, staying fully engaged with each person is what ultimately keeps people choosing you.
Episode Highlights
01:41 – Hear why AI is becoming an area of real focus, and what’s driving that level of attention in business
02:09 – See how AI is expanding what’s possible in a practice beyond just saving time on tasks
03:03 – Understand the growing gap between practices that adopt AI early and those that delay, and what that could mean long term
04:27 – Learn how unused content can be repurposed into consistent marketing without creating everything from scratch
06:30 – Discover how treating AI like a team member changes how you delegate and get output
09:09 – Hear how patient search behavior is already shifting, and what people are actually typing in now
10:25 – Understand why AEO is emerging and how it changes how practices get found online
14:03 – See why many chiropractors resist AI at first, and what usually shifts their perspective
16:19 – Learn why AI output depends on how well it is trained, and what improves results over time
19:15 – Dr. Rachel is joined by Dr. Kendall Price of Success Partner Elevate Marketing to unpack what it really takes to turn marketing into a true growth system for modern practices. They explore how Elevate moves beyond generic campaigns by blending brand identity with proven strategies, building trust through every step of the patient journey, and optimizing for real outcomes like patient show rates, not just leads. When marketing becomes intentional, relational, and data-driven, growth shifts from unpredictable to scalable and sustainable.
Resources Mentioned
For more information about Elevate Marketing please visit: https://goelevatemarketing.com/
To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast
To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast
Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/