As your business grows, it’s easy to get caught up in logistics and forget the heart behind your mission. Dr. Rachel Hovey joins Dr. Lona to talk about how to preserve your core values and create a patient and team-centered environment, even as your systems scale. They share real-world challenges and reflections on leadership, alignment, and energy—especially when juggling multiple doctors, large teams, and complex operations. This conversation is a reminder to reconnect to your “why,” trust your intuition, and keep your practice both purposeful and fun.
Episode Highlights
01:08 – Introduction to the episode’s focus: growing without losing your heart, mission, or the energy that made your business great.
03:45 – As practices grow, your values and brand identity become even more important for guiding decisions and team alignment.
06:06 – Real-life example of using core values to resolve internal team misalignment and simplify decision-making.
07:43 – Leadership means stewarding the vision and reminding your team what really matters beyond the day-to-day details.
08:46 – Challenges and “tests” that come with growth, and how they invite you to recommit to your mission.
10:42 – Dr. Hovey shares her journey from being logic-first to fully embracing the power of energy, intention, and mission.
11:29 – How burnout often comes from disconnecting from your purpose—and how to reconnect through values and vision.
15:33 – Strategies for making care feel personal in high-volume practices—photos, huddles, team alignment, and trust.
19:12 – Importance of regular team check-ins, simple communication, and holding people accountable with clarity.
21:13 – Final reflections on making business fun again, creating space for intuitive leadership, and staying inspired.
25:38 – Dr. Pete is joined by Success Partner, Drew Grinnell, of Cutting Edge Laser Technologies. They dive into how advanced laser therapy is transforming chiropractic care—delivering drug-free pain relief, boosting patient outcomes, and creating new self-pay revenue streams. With over a decade of experience, Drew breaks down how to integrate these tools into your practice and how robotics can enhance efficiency, consistency, and overall results.
Resources Mentioned
Register Now for the TRP Conversion & Retention Immersion – June 6 & 7, 2025 in Orlando, Florida or June 27 & 28, 2025 in Sydney, AUS – https://theremarkablepractice.com/upcoming-events/
For more information about Cutting Edge Laser please visit: https://celasers.com/
To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast
To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast
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Learn what it takes to be Remarkable!: https://theremarkablepractice.com/