If you want more new patients, start talking—literally. Dr. Lona is joined by Dr. Sebastian Bonnin who shares his proven strategy for delivering high-converting external talks and patient dinners. With insights on mindset, preparation, team involvement, and closing techniques, you’ll learn exactly how to take your message beyond your four walls and into your community. Whether you’re nervous about public speaking or need a system to scale, this episode will help you break through limiting beliefs, show up with purpose, and turn conversations into conversions.
Episode Highlights
01:20 – Introduction to Dr. Bonnin and the purpose of this episode: learning to lead effective external talks and overcome fear around speaking.
03:26 – What external marketing really means: taking your mission into the community to create visibility and build trust.
04:28 – Why personality type doesn’t determine success—preparation and belief in your message are what matter.
06:33 – Mindset shift: It’s not about you. When your “why” is strong, it pulls you beyond fear and into action.
08:53 – Dr. Bonnin shares how he prepares emotionally and mentally before every talk, even when he’d rather be doing something else.
11:40 – “Emotional fitness” is the key to showing up, even when turnout is low or circumstances don’t go as planned.
13:58 – The importance of preparation and why lack of self-value leads to poor conversion during external events.
17:39 – CEOs must delegate their life’s mission to a capable team—and build a marketing machine to feed it.
18:17 – Step-by-step breakdown of how to plan and execute an ideal patient dinner in 2 weeks or less.
24:21 – The three-part talk structure: thank the patient, share your purpose, and make the ask—with a clear, confident close.
31:05 – Dr. Pete is joined by Success Partner, Joe Hagan from Wealth Colony to unpack the future of financial innovation through blockchain. Discover transformative strategies that can revolutionize customer engagement and loyalty with innovative rewards programs that boost patient retention. Tune in as we explore the intersection of technology, finance, and healthcare.
Resources Mentioned
Register Now for the TRP Conversion & Retention Immersion – June 6 & 7, 2025 in Orlando, Florida or June 27 & 28, 2025 in Sydney, AUS – https://theremarkablepractice.com/upcoming-events/
For more information about Wealth Colony please visit: www.wealthcolony.com
To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast
To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast
Follow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E
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Learn what it takes to be Remarkable!: https://theremarkablepractice.com/