It’s not the big things that kill your growth—it’s the simple things you stop paying attention to.
Join Dr. Lona and Dr. Bobby as they reveal the three biggest killers of growth in a scaling business: lack of consistent training, poor stats tracking, and under-investing in marketing. They break down why mastering these basics is the secret to unlocking sustainable growth and leadership freedom. Whether you’re building or scaling, this conversation shows you exactly where to double down if you want to grow faster, serve bigger, and lead better.
Episode Highlights
00:55 – Light-hearted intro about Easter vacations and setting up the idea for the episode: Top 3 killers of practice growth.
03:44 – Introduction of the topic: choosing the three most critical areas that consistently limit growth in both building and scaling practices.
04:56 – Killer #1: Lack of consistent weekly team training and role-playing, no matter the size of your team.
06:08 – Why training is essential: training taps into the nervous system, and repetition creates mastery for you and your team.
09:07 – How world-class performers (like pro athletes) treat training—and why your team must approach it the same way.
13:26 – Killer #2: Not keeping proper, thorough, and accurate statistics—or not reviewing them consistently to drive action.
15:04 – How stats should guide your action steps, not your emotions, and how to find key gaps for quick improvements.
19:32 – Killer #3: Not investing enough in external marketing—even if you’re great at generating internal referrals.
21:38 – Why major brands never rely solely on word-of-mouth and why you need a real marketing budget to create sustainable momentum.
24:26 – Practical steps: how to calculate your marketing budget based on your future revenue goals, not your current comfort zone.
28:58 – Dr. Kale interviews Success Partner Dr. Steve Tullius, founder of Waitlist Workshops, about how his team helps chiropractors attract highly qualified leads through targeted workshops. From startup clinics to high-volume practices, the system is built to scale—filling rooms, converting attendees, and creating consistent demand for neurologically focused chiropractic care. Dr. Steve also shares the deeper mission behind his work: restoring the profession’s purpose by reaching those who need it most.
Resources Mentioned
Register Now for the TRP Conversion & Retention Immersion – June 6 & 7, 2025 in Orlando, Florida or June 27 & 28, 2025 in Sydney, AUS – https://theremarkablepractice.com/upcoming-events/
For more information about Waitlist Workshops please visit: https://waitlistworkshops.com
To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast
To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast
Follow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E
Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovy
Learn what it takes to be Remarkable!: https://theremarkablepractice.com/