Dr. Kevin Day joins Dr. Lona to break down one of the most overlooked but impactful systems in any office: the Day 3 conversation. As a leader known for his clarity, structure, and passion for patient experience, Dr. Kevin explains how Day 3 sets the tone for long-term retention, team harmony, and sustainable scaling. Together they discuss why Day 3 is more than a check-in—it’s a powerful opportunity to align expectations, eliminate miscommunication, and shape lasting behavior.
Episode Highlights
01:35 – The Day 3 concept is introduced as the foundation for expectations and agreements that benefit the patient, the provider, and the community.
03:45 – Learn why most miscommunications and patient confusion stem from not setting clear behavioral guidelines early in care.
05:43 – Discover how early patient training reduces long-term friction, especially as your volume grows and you want your time back.
07:51 – Understand how proper boundaries prevent burnout and help scale the schedule without losing personal connection or results.
11:18 – A step-by-step look at how to structure a Day 3 conversation including flow, behavior expectations, and the role of written documentation.
13:21 – Learn how to separate clinical time from consults and why creating boundaries around appointments boosts patient satisfaction.
14:18 – Tips for turning Day 3 into a referral opportunity through value alignment, vision sharing, and the right timing.
15:05 – Why repetition is essential to create patient mastery and how to reinforce expectations through staff training and patient copies.
16:26 – A reminder to stay accountable to the structure you create or risk undermining your authority and consistency.
18:05 – Ideas to personalize your own Day 3 by identifying team stressors and patient behavior patterns that can be corrected early.21:43 – Dr. Malcom is joined by Success partner, Dr. David Fletcher, from CLA Wealth. Discover how CLA’s advanced scanning technology helps chiropractic practices attract new patients, boost conversions, and improve retention. By making nervous system health visible and measurable, CLA gives practices powerful tools to communicate progress, set goals, and build long-term patient relationships.
Resources Mentioned
Register Now for the TRP Conversion & Retention Immersion – June 27 & 28, 2025 in Sydney, AUS – https://theremarkablepractice.com/upcoming-events/
For more information about CLA Wealth please visit: https://insightcla.com/
To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast
To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast
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Learn what it takes to be Remarkable!: https://theremarkablepractice.com/