You don’t need a huge space to make a massive impact—but you do need vision, trust, and commitment.
Dr. Kale Matovich shares how he ran a thriving, high-volume office out of just 900 square feet before tearing it down to build a custom 10,000 square foot building. From working between two tiny houses in subzero Canadian winters to navigating overwhelming permit challenges, Kale’s story is packed with lessons on grit, trust, and scaling from the inside out. If you’re questioning whether you have what it takes to grow, this conversation will remind you that it’s not about flash—it’s about foundation.
Episode Highlights
01:16 – Kale shares his 25-year journey and how his second practice space was a converted 900 sq ft law office.
02:22 – He reveals they were serving 700 weekly visits in that small space, made possible by optimized systems and strong team flow.
05:07 – After the building began to fall apart, they transitioned into two even smaller homes while building a new facility.
07:14 – Permitting and redesign delays nearly stopped the project. Kale describes putting “too many chips on the table” to back out.
09:49 – He and Lona unpack what it means to “burn the boats” and fully commit when there’s no plan B.
10:44 – Kale opens up about living with fear, trusting the process, and staying the course despite discomfort and uncertainty.
11:25 – The end result: a 10,000 sq ft building, tenant income, and one of the best financial decisions of his life.
12:15 – Advice for new docs: double down on base hits, train your team, and invest in the day-to-day basics.
13:43 – Lona emphasizes that behind every big move is a foundation of discipline, heart, and quiet consistency.
14:51 – Dr. Eric is joined by Success Partner, Jeff Van Kampen from Clinic Growth Accelerator (CGA), a company that helps chiropractic clinics attract and convert new patients with digital marketing. Jeff explains how CGA specializes in paid social media ads and lead qualification, sharing practical insights on tracking ROI and maximizing new patient appointments. They also discuss the future of digital marketing in chiropractic, including AI-driven nurture sequences and the importance of building trust online.
Resources Mentioned
For more information about Clinic Growth Accelerator please visit: https://growyourclinic.com/
To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast
To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast
Follow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E
Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovy
Learn what it takes to be Remarkable!: https://theremarkablepractice.com/