Episode 074 - Serve More, Stress Less: Building a Data-Driven Practice with Dr. Eric DiMartino

Most practices fail to grow not because they lack passion, but because they’re missing the right data. Dr. Lona is joined by Dr. Eric DeMartino to explore how tracking key metrics transforms how you serve patients, lead your team, and grow sustainably.

Together, they break down the patient journey—from first call to long-term retention—and show how understanding where people drop off helps you stop guessing and start improving. Whether you’re solo or scaling, this episode gives you the mindset and tools to turn your vision into measurable success.

Episode Highlights

02:22 – Why tracking metrics matters for identifying strengths and weaknesses in a business.

04:10 – Breaking down the full client journey, from first contact to long-term commitment.

06:51 – How surface-level stats can create false assumptions about where people drop off.

08:33 – What mid-care drop-offs reveal about communication gaps and missed expectations.

09:57 – Using objective data to guide conversations and remove emotion from team management.

11:34 – The importance of tracking show rates and stick rates, not just initial appointments.

13:30 – Setting clear benchmarks and understanding what good conversion actually looks like.

14:58 – A real-world example where missing one metric led to stalled growth despite strong conversions.

16:59 – Simple first steps to start collecting meaningful data, even without complex tools.

19:28 – Reframing metrics as a way to improve service and impact, not just chase numbers.

20:44 – Success Partner, Dr. Erik Kowalke, founder and CEO of SKED joins Dr. Chris to discuss how technology is transforming chiropractic care. Dr. Erik shares how SKED simplifies patient communication, reduces missed appointments, and helps practices increase their impact. Tune in to learn how SKED’s innovative solutions can streamline your operations and help spread the power of chiropractic further than ever before.