What actually creates long-term impact in chiropractic: better systems or deeper conviction? In this conversation, Dr. Lona and Dr. Jack Bourla unpack why Sherman College continues to attract students who carry a strong sense of purpose into practice, and why culture inside a chiropractic school matters as much as curriculum. They discuss preserving chiropractic principles while expanding into areas like upper cervical, sports, family, and animal chiropractic, along with the responsibility chiropractors have to create demand through certainty, enthusiasm, and service. The conversation ultimately points back to one reality: when chiropractors fully understand what they do and why they do it, practices grow differently, communities respond differently, and the profession moves forward with more momentum.
Episode Highlights
00:57 – Hear why Dr. Jack Bourla says culture matters more than curriculum and how the feeling students experience on campus shapes the kind of chiropractor they become in practice.
03:15 – Understand the “reverence for chiropractic” Dr. Lona noticed at Sherman and why younger doctors with clarity and certainty communicate differently with patients.
04:57 – Learn how chiropractic schools create referrals through vision, not marketing when students deeply understand their role and communicate hope with conviction.
06:57 – Discover why Dr. Bourla watches the student parking lot every morning and how leadership inside a school can shape future practice leaders and community impact.
09:13 – See how Sherman is building focused specialties inside chiropractic through upper cervical, sports, family, and animal chiropractic while maintaining principled foundations.
11:24 – What happens when chiropractic care is framed as family care instead of pediatrics and how that shift changes generational retention inside practices.
15:32 – Learn why Dr. Bourla believes enthusiasm is the profession’s greatest growth strategy and how contagious certainty influences patient trust and practice growth.
18:24 – Hear Dr. Lona explain why the public may be more ready for principled chiropractic than the profession itself and why chiropractors must stop playing defense.
19:13 – Understand the difference between creating ripples versus tidal waves in practice growth and why demand for chiropractic must outpace supply for the profession to expand.
21:38 – Discover why Sherman prioritizes campus visits so heavily and how environment, culture, and alignment influence the future trajectory of a student’s career.
23:48 – Dr. Lona sits down with Dr. Brian Capra from Success Partner ClinicMind to explore how chiropractic practices are evolving beyond traditional EHR systems into fully integrated growth platforms. They discuss how AI, automation, patient communication, and practice management are transforming attraction, retention, and scalability for modern clinics. Dr. Brian also shares how ClinicMind is helping practices simplify operations, improve patient experiences, and prepare for the future of chiropractic growth through one connected platform.
Resources Mentioned
For more information on Sherman College, please visit: https://www.sherman.edu/
For more information about ClinicMind please visit: https://www.clinicmind.com/
To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast
To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast
Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/