What does it take to build a chiropractic practice that can keep growing without staying dependent on the owner? It starts with recognizing when the habits, systems, and assumptions that got you here no longer fit the practice you are building. Dr. Lona and Dr. Andrew explore what changes when you start treating the business side of practice with the same commitment you give the art, science, and philosophy of chiropractic. From questioning inherited practice models and understanding the numbers behind sustainability to building a team that offsets your weaknesses, they challenge practice owners to recognize when what got them here will not get them where they want to go. The more willing you are to look closely at your business, keep learning, and adapt the practice to its current season, the better positioned you are to grow without building everything around yourself.
Episode Highlights
01:54 – Dr. Andrew recalls the moment a successful practice suddenly looked very different once he saw how much he still had to learn.
04:08 – A common scheduling habit raises a bigger question about which parts of your practice exist because they still work and which are simply inherited.
07:19 – What changes when the systems that served a smaller practice begin limiting the practice you are trying to build now.
09:26 – Putting a monetary value on patient care can feel uncomfortable, but avoiding the numbers creates a different problem for the practice owner.
11:21 – One number many doctors rarely calculate may reveal whether delivering care is actually sustainable.
13:32 – A different way to think about nearby practices when the larger opportunity is reaching the people who still are not using chiropractic.
15:28 – Growing beyond an owner-dependent practice requires both expansive thinking and a willingness to look closely at what the numbers are telling you.
17:25 – The team member you need most may be the person whose strengths are almost the opposite of yours.
20:15 – When your practice is stuck, the reason you cannot find the answer yourself may be more obvious than you think.
22:14 – Retention connects the patient experience and the health of the business in a way practice owners cannot afford to overlook.
27:05 – Getting more leads means little if they are not the right people for your practice. Dr. Malcolm speaks with James Chester from Success Partner Blue Rhino AI about a data-driven approach to chiropractic marketing that focuses on qualified prospects, continuously optimized creative, and smarter ad spend to help practices attract patients who are more likely to show up, convert, and stay.
Resources Mentioned
Learn more about the TRP Remarkable Practice Immersion Oct 1 – 3, 2026 in National Harbor, MD and Nov 13 – 14, 2026 in Adelaide, AUS – https://theremarkablepractice.com/upcoming-events/
For more information about Blue Rhino please visit: https://www.bluerhinoai.com/
To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast
To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast
Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/