In this episode, you’ll discover:
- What makes you unique in the marketplace?
- Find one thing, make that essential, then 10X it
- The CEO must Drive the narrative – market message and promise
- Your unique success proposition for your patients and your community
- All additional recommendations should support and optimize the effectiveness of the chiropractic adjustment – not detract or distract
02:26 – You have to ensure that all your patients understand the Main Thing, which is the Chiropractic Principle. But as you incorporate other parts of a wellness lifestyle it is easy to lose sight of it.
08:10 – When you pivot, you still must have your pivot foot planted firmly on the principle of chiropractic. Everything you do in your practice should be to support and optimize the effectiveness of the chiropractic adjustment.
15:08 – Because people are coming with more and more complex issues, as you bring in more services, ensure the patients understand how it relates to their chiropractic treatment.
18:17 – Stay focused on the unique thing that you have to talk about, that chiropractic care is a lifestyle success strategy for healthy human beings and you have all these complement services around to support it.