Recap
Listen-in on the conversation between marketing and branding expert, Dr. Elise Rigney and REM CEO Dr. Stephen Franson and learn how to attract your ideal patient.
- Discover the importance of authenticity in your brand story, brand promise and digital identity.
- Learn how your website and social can compel the right people into your practice / business – and repel those that are not the right fit.
- Cut through the noise in the marketplace with clear and compelling personal brand.
- Establish greater know, like and trust with your branding – intentionally.
- Become the “goto” expert in your community and flood your practice with the people who are buying what you’re selling.
Episode Highlights
04:16 – Identify your personal core values and use them to build your personal brand.
06:01 – The importance of building a personal brand on social media for chiropractors.
08:26 – Understanding the problems your target audience is facing and how you can solve them.
11:04 – Building personal brand and credibility in the community.
13:46 – Establishing trust and credibility through a social media presence.
16:21 – Utilizing social media for business growth such as recruiting team members, and influencing referrals through an authentic approach.
19:55 – Understanding your role in social media as content creator but delegation needs to occur to allow your team to build their own personal brand in line with the practices and free yourself up for other important tasks
26:14 – Focusing on the ideal client and speaking directly to them, rather than trying to appeal to a broad audience.
Resources Mentioned
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business