Episode 309 - Urgency Is the New Growth Strategy

Recap

Urgency isn’t pressure, it’s Purpose. And it’s one of the most overlooked drivers of growth in today’s fast-paced marketplace. This one thing changes everything: TIME kills all deals. Move!

Dr. Pete and Dr. Stephen unpack why urgency isn’t just a mindset—it’s a strategy. From responding to leads within minutes to streamlining the entire patient journey, this episode explores how urgency creates momentum in every part of your business. Learn how to eliminate friction, increase conversions, and build a culture that moves with intention and speed. When you take urgency seriously, growth stops being an accident and becomes a natural result.

In this episode you will:

Discover why urgency is a key driver of conversion, retention, and growth.
Learn how delayed response time can kill deals—and how to fix it fast.
Explore the concept of an “urgency audit” to identify and remove friction in your systems.
Understand how urgency must be lived out through communication, leadership, and team training.
See how clear philosophy creates conviction, and how conviction creates momentum.
Build a business culture where urgency isn’t pressured—it’s purpose-driven.

Episode Highlights

00:54 – Learn why urgency is critical in leadership and how it directly impacts growth, influence, and business momentum.

04:31 – Discover how faster response time—especially within five minutes—can boost conversion rates by up to 390%.

07:22 – Understand how missed moments in the patient journey lead to missed opportunities for education, conversion, and retention.

09:32 – Hear how embedding urgency into every system, from progress exams to phone calls, transforms patient experience and results.

12:24 – Explore the concept of internal and external urgency and how each fuels team execution and patient decision-making.

14:51 – Learn why taking something from “important” to “urgent” is the key to moving patients into action.

16:05 – Discover how reducing time between steps in your processes drives momentum and multiplies practice growth.

18:35 – Understand the concept of “congruency of urgency” and how it reflects the integrity of your belief system and business model.

21:56 – See how daily pre-shift huddles build urgency into your culture and prepare your team to lead with purpose and presence.

24:20 – Learn how urgency comes from the heart, not pressure, and how it fuels genuine leadership and influence.

26:23 – Discover why art, science, philosophy, and business acumen must work together to create urgency and impact at every level.

27:51 – Hear how speed, clarity, and responsiveness can become your greatest differentiators in today’s competitive healthcare market.

31:06 – Dr. Sebastian welcomes Success Partner, Dr. Tabor Smith of Spinal Hygiene to explore how spinal hygiene boosts patient engagement and long-term retention in chiropractic care. Dr. Tabor shares his journey in transforming patient education, leading to the spinal hygiene movement. Learn key strategies like the Better Results Faster workshop and the 21-day Spinal Hygiene Challenge to improve patient commitment and outcomes.