Episode 310 - Why Every Chiropractor Needs an Ideal Client Profile (ICP)

Recap

You can’t serve everyone, but when you get clear on who you’re really meant to help, everything changes.

Dr. Pete and Dr. Stephen lay out a step-by-step framework for defining your Ideal Client Profile (ICP) and explain why it is the key to shaping every part of your business. From the care you provide to the marketing that brings the right people through your doors, clarity in your mission, vision, and purpose influences it all. Whether you’re building, scaling, or preparing for an exit, this focus will help you grow with purpose and precision.

In this episode you will:

Learn how to build your business from your MVP (Mission, Vision, Purpose) outward.
Discover why a clearly defined ICP streamlines care, marketing, and operations.
Understand how to shape patient experience by knowing the problems you solve best.
Explore how to attract the right patients and repel the ones not ready yet.
Find out how clarity accelerates your path to growth, scale, and impact.

Episode Highlights

01:07 – Learn why defining your ideal client profile (ICP) is crucial to attracting the right patients and repelling the wrong ones.

03:09 – Understand how timing plays a role in patient attraction and why someone not ready now may return later when the time is right.

07:47 – Hear how fulfilling long-term goals requires vision clarity and how structured planning enables life and business alignment.

10:26 – Discover the “growth ladder” framework, from mission to marketing, and how each level builds toward clarity and momentum.

13:58 – Learn how defining your purpose, mission, and vision becomes the foundation for building a scalable, focused practice.

17:19 – Understand how purpose and vision work together—one pushes, one pulls—to drive energy and accelerate growth.

21:02 – See how defining your ICP leads to designing better services, solving specific problems, and enhancing user experience.

23:22 – Get insight into how personal passion and strengths align with your ICP to create sustainable energy and fulfillment.

25:05 – Hear the five ICP types the Remarkable Practice serves and how clarity in audience shapes products, services, and success.

27:56 – Learn how creating a sense of belonging for patients starts with your own clarity and purpose in defining who you serve.

30:12 – Discover how message clarity leads to better marketing, attracting patients who are ready for the care you offer.

32:24 – Understand how clearly solving specific problems brings in the right referrals and makes marketing easier.

33:26 – Learn why being everything to everyone leads to irrelevance and how cutting through noise starts with clarity of purpose.

34:18 – Dr. Kale interviews Success Partner Dr. Steve Tullius, founder of Waitlist Workshops, about how his team helps chiropractors attract highly qualified leads through targeted workshops. From startup clinics to high-volume practices, the system is built to scale—filling rooms, converting attendees, and creating consistent demand for neurologically focused chiropractic care. Dr. Steve also shares the deeper mission behind his work: restoring the profession’s purpose by reaching those who need it most.