Episode 312 - Stop Selling Chiropractic. Start Building Vitalists.

Recap

Vitalism isn’t just a philosophy, it’s your advantage in the healthcare marketplace.

If you want patients who stay, refer, and believe in what you do, stop selling care plans and start creating Vitalists. In this episode, Dr. Stephen and Dr. Pete unpack how Vitalism creates deep alignment between your message, your mission, and your market – and their unique IDENTITY as a Vitalist.

Anchoring your patient journey to “Vitalism” as your unique position in healthcare, this conversation maps out how to build conversion, retention, community, referral and legacy around something much bigger than symptom relief. This is more than a mindset, it’s a movement.

In this episode you will:

See how vitalism bridges the gap between conversion and retention.
Learn why identity—not information—drives patient behavior.
Understand how vitalistic branding builds community and loyalty.
Discover how to use belief systems to scale your business.
Walk away with the case for claiming “vitalist” as your market niche.

Episode Highlights

3:39 – The idea of taking a 150-year generational perspective for your clinic

4:39 – Authenticity as the most powerful vibrational force in patient education

6:32 – Calling vs. job: how perspective reshapes your team’s engagement

7:49 – Chiropractic’s unique success proposition in today’s healthcare market

8:43 – How effective marketing creates urgency, relevance, and identity

10:32 – Why vitalism matters and why chiropractors should claim the term now

12:28 – Defining the vitalist and how they see chiropractic as a lifestyle success strategy

15:41 – The story behind the “Make America Healthy Again” campaign and Vitalistic Party

18:22 – Anchoring retention and identity: how vitalism helps patients stay

21:55 – Vitalism as a belief in life force and its business implications

22:43 – Identity shapes behavior: how lifestyle drives decisions like regular chiropractic

23:52 – Vitalism, fitness, and personal routines as expressions of identity

24:31- Dr. Eric is joined by Success Partner, Jeff Van Kampen from Clinic Growth Accelerator (CGA), a company that helps chiropractic clinics attract and convert new patients with digital marketing. Jeff explains how CGA specializes in paid social media ads and lead qualification, sharing practical insights on tracking ROI and maximizing new patient appointments. They also discuss the future of digital marketing in chiropractic, including AI-driven nurture sequences and the importance of building trust online.