Every great chiropractic movement starts with a clear mission and Genesis is proving what happens when vision meets culture. Dr. Pete sits down with Dr. Caleb Braddock and Dr. Chad Glines, the co-founders of Genesis Back & Neck, to unpack how they built one of chiropractic’s fastest-growing organizations through purpose, trust, and humility. They reveal how their team culture, rooted in authenticity and service, fuels expansion while keeping their mission simple: save a million people from spine surgery.
Their conversation dives into the systems that make growth sustainable with clear core values, open communication, and A-player alignment. This episode is a masterclass in leadership for chiropractors who want to grow without losing heart.
In this episode you will:
- Learn how Genesis built a thriving team culture around a single mission.
- Discover how to hire and grow A-players who lead with purpose.
- See how to turn humility and trust into your greatest business advantage.
- Understand the power of clear communication rhythms for scaling your practice.
- Hear how authentic leadership transforms patient care and team alignment.
Episode Highlights
01:40 – Dr. Pete opens with the focus on culture, leadership, and team growth inside Genesis.
04:01 – Hear how learning the hard way shaped Genesis’ approach to hiring and building loyalty.
05:39 – Discover why hiring from within created a team aligned through trust and shared history.
08:21 – Learn how humility and growth mindset became the foundation of their leadership style.
09:59 – Understand how a mission to save a million people from spine surgery unites their team.
13:15 – See how open communication and autonomy help every team member thrive.
15:24 – Explore how Genesis blends in-person collaboration with remote productivity.
17:08 – Learn how KPIs and meeting rhythms keep accountability and visibility strong.
20:17 – Discover the “Core Four” metrics driving consistency and results across 80 offices.
27:23 – Hear how Genesis’ culture extends beyond headquarters into every partner clinic.
29:03 – Find out how live training and Genesis University spread culture across locations.
31:25 – Learn how instant communication helps partners deliver world-class patient experiences.
36:00 – See how the “GSDF” mindset—Get Stuff Done Fast—keeps responsiveness their superpower.
38:55 – Understand how they balance flexibility, accountability, and high standards in leadership.
41:22 – Hear how authenticity and consistency earn respect and keep culture strong.
43:52 – Discover why being your authentic self creates trust with patients, partners, and teams.
46:08 – Leave with the final takeaway: steward your mission well and stay humble as you grow.
48:49 – Dr. Kale talks with Success Partners Dr. Andrew Wells and Dr. Chad Woolner from Simplified Functional Medicine about how chiropractors can add functional medicine without adding more work or complexity. They share the personal health challenges that led them into the field and why so many chiropractors struggle to deliver it on their own. They outline how their team-driven system keeps chiropractic central, protects a CEO’s time, and creates strong clinical and financial results. It’s a powerful look at what’s possible when you simplify and step into your next level of impact.
Resources Mentioned
Learn more about the TRP Remarkable Business Immersion March 6 – 7, 2026 in Phoenix, AZ and March 20 – 21, 2026 in Brisbane, Aus – https://theremarkablepractice.com/upcoming-events/
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about Simplified Functional Medicine please visit: https://simplifiedfunctionalmedicine.com/
Book a Strategy Session with Dr. Pete – https://go.oncehub.com/PodcastPC
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