From Motivation to Incentivization: How PPFG Changes Everything
Most practice owners try to motivate their teams, but motivation is unreliable and short-lived. Incentivization, on the other hand, is structural and drives consistent behavior. When incentives are unclear or misaligned, teams default to average effort instead of tapping into discretionary energy.
Dr. Pete and Dr. Stephen break down how to intentionally connect outcomes, behaviors, and rewards so that performance becomes predictable and scalable. By aligning incentives with what truly matters and using the PPFG (Personal, Professional, Financial Goals) framework to uncover what drives each team member, leaders can create an environment where people are fully engaged, retention improves, and growth becomes inevitable.
In this episode you will:
- Understand why incentivization drives performance more than motivation.
- Learn how to connect behaviors to outcomes through clear KPIs.
- Discover how discretionary energy separates good teams from great ones.
- Clarify how alignment unlocks higher performance and fulfillment.
- See how personal, professional, and financial goals fuel retention and growth.
Episode Highlights
02:23 – Explore how alignment between purpose, performance, and profitability unlocks sustained energy and engagement.
03:43 – Discover how discretionary energy represents the hidden performance multiplier inside every team member.
04:50 – Examine the structured process of linking outcomes to behaviors as the foundation for effective incentivization.
06:26 – Differentiate alignment as the true driver of success beyond effort or activity alone.
09:02 – Uncover how removing judgment allows leaders to better understand what truly motivates individual team members.
11:05 – Identify the importance of creating mechanisms that ensure consistent and meaningful incentivization conversations.
14:15 – Reveal how lack of clarity around personal, professional, and financial goals leads to disengagement and eventual turnover.
17:26 – Clarify how a humble, relationship-first approach strengthens trust and opens the door for deeper alignment.
21:31 – Understand that helping people achieve their goals becomes the strongest driver of long-term retention.
22:41 – Recognize that failure to grow is the most expensive outcome, reinforcing the necessity of aligned incentives and performance systems.
25:06 – Dr. Chris is joined by Success Partner, Dr. David Fletcher of CLA to explore how neurocentric scanning technology transforms chiropractic communication and practice growth. They discuss using objective nervous system data to improve retention, scale with team leverage, increase PVA, and strengthen certainty in care planning. CLA’s technology enhances attraction, conversion, collections, and long-term scalability.
Resources Mentioned
Download your copy of the PPFG Worksheet here: https://go.theremarkablepractice.com/remceo-ep355-ppfg
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about CLA please visit: https://insightcla.com/
Book a Strategy Session with Dr. Pete – https://go.oncehub.com/PodcastPC
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