I spent $135,000 to spend the day with Alex Hormozi. Here’s what he taught me about the conversion process and selling chiropractic care.
If patients are not saying yes to care, the problem may not be your passion, your systems, or even your recommendations – it’s your offer.
Dr. Pete and Dr. Stephen break down why so many chiropractors struggle to convert despite deeply believing in what they do. Drawing from Dr. Stephen’s recent coaching experience with Alex Hormozi and the framework of the irresistible offer, this conversation unpacks the four factors that shape every conversion decision: dream outcome, perceived likelihood of achievement, time delay, and effort and sacrifice. From learning how to stop selling process and start selling transformation to creating a patient journey that feels clear, trustworthy, and achievable, this episode gives chiropractors a practical roadmap for increasing conversion, strengthening certainty, and helping more people commit to care with confidence.
In this episode you will:
- Understand why conversion constraints often begin with an unclear offer.
- Learn how to sell the transformation instead of the process.
- Discover the four parts of an irresistible patient offer.
- Clarify how trust, proof, and certainty increase patient belief.
- See how a clear roadmap makes care feel easier to commit to.
Episode Highlights
01:04 – Identify why the question is not whether conversion has a constraint, but where that restraint is showing up.
04:12 – Discover how an irresistible offer becomes the first lens for diagnosing a stalled conversion process.
05:55 – Clarify why patients do not buy services, systems, or procedures before they believe in the transformation.
09:36 – Recognize how selling the outcome changes the emotional weight of the entire conversion conversation.
13:10 – Explore the four-part value equation that shapes whether a patient says yes or hesitates.
18:26 – Understand why conversion becomes a skill when the dream outcome is made specific, emotional, and compelling.
23:32 – Reveal how proof, testimonials, and certainty increase a patient’s belief that care can work for them.
27:05 – Examine how time delay becomes a conversion restraint when patients cannot see a faster path to results.
29:19 – Differentiate between a hard process and a supported process that makes commitment feel possible.
34:42 – Recognize how the right offer combines accountability, support, and clarity into a decision patients can trust.
36:15 – As a Success Partner, Chiro-Ads Academy brings a powerful, in-house approach to digital marketing that helps practices take control of new patient acquisition. As Dr. Eric sits down with Dr. Travis Stewart, the conversation reveals how early struggles with inconsistent agency results led to a proven system that lowers lead costs, improves conversion, and drives predictable growth through trust-based advertising and data-driven decision-making. If you are ready to create consistent, scalable growth you will want to explore how this system can transform your practice.
Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about Chiro Ads please visit: www.makingmuvs.com/TRP
Book a Strategy Session with Dr. Pete – https://go.oncehub.com/PodcastPC
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