Episode 51 – 3rd Tier Healthcare – The Blue Ocean Strategy

Recap

This is about the message not the method. This is not a new idea; this is the big idea! A new framing. And remember, “Whoever owns the frame wins the game!” – Roberto Monaco

Episode Highlights

00:37 – Dr. Pete and Dr. Stephen introduce today’s topic, 3rd Tier Healthcare

10:00 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers

14:09 – The target audience that needs to hear this message of health

17:58 – The responsibility and obligation of chiropractors everywhere

23:36 – Dr. Pete leaves the audience with three reflection questions every leader should ask themselves

Tweetable Quotes

The things that we are teaching chiropractors is the same thing we’ve been teaching and the same things we will teach. That’s what I always tell my patients. Whenever I teach my patients anything I say, ‘God help me to tell the truth the whole…

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In this majorly crowded and confused marketplace, there’s a major information gap. And the information gap is, ‘Well, is there anything that I can do to strengthen myself as the host?’

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The future of the human race, it’s always been the promotion of health. That’s always been where the future has depended on, and it’s out time and it’s our place to be the ones to teach.

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Listen you (chiropractors) have an opportunity, and therefore a responsibility, to share the truth right now. Because if you don’t tell them the truth, who’s going to?

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When you’re in an offensive state and you’re seeing opportunity, you know what you’re serving and who you’re serving? You’re serving others.

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Resources Mentioned

Dr. Stephen’s LinkedIn

Dr. Pete’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Link to Register for the Virtual Conversion Immersion

Chiro Match Makers Website