Episode 90 – Developing and Keeping the Right Associate – Part 5

Recap

This final episode of the series is about keeping great associates. As the CEO, it is important to count the cost before making this investment, because it’s wicked hard to get right and is very costly when we get it wrong. Understand that while there’s a significant cost to hiring the wrong associate, there is even greater cost to losing the right one. Ultimately, creating a scalable and eventually durable business means getting this one vital relationship right. Tune in for answers!

Episode Highlights

00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Developing and Keeping the Right Associate – Part 5

04:21 – Dr. Pete and Dr. Stephen take a moment to promote CLA and LVRG Media

06:24 – Dr. Pete and Dr. Stephen express why it is so critical to identify and hire the right associate doctor

12:47 – Dr. Pete and Dr. Stephen talk about characteristics of ‘A-players’ and the importance of scalability and durability

16:31 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers and Genesis

18:34 – Dr. Pete and Dr. Stephen continue to discuss how to identify an ‘A-player’

23:14 – Understanding the cost of not hiring the right associate doctor or letting the right associate doctor get away

Tweetable Quotes

You want to set the relationship up for a graceful and profitable exit – whatever that looks like –for everybody. So we’ve gotta keep clarity and inspiration in front of the doctor.

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You start painting a vision story for them [the associate doctor]. You start painting a picture and you lay that out there in front of them so they can see their own pathway, their own runway to success.

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If we tolerate not having A-players on certain positions of our team, one very sure way to sabotage and undermine the relationship with any doctor is if we allowed for and tolerated people who are not ‘A-players’ in other positions in the business.

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An A-player, they love clarity. They want to know what a win looks like. They love to be trained and equipped in the behaviors that they’re responsible for. And then they love to know what their goals are.

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One of the statements I always say is, ‘Count the cost.’ And that’s usually a statement that I’ll make to somebody before they make a decision.

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Resources Mentioned

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Chiro Match Makers Website

Schedule a Brainstorming call with Dr. Pete

Get more information on the REM Associate Program here