Episode 025 – The Five Step Marketing Battle Plan for New Practices

Recap

Dr. Lona and Dr. Bobby discuss effective marketing strategies for new chiropractic practices, emphasizing the importance of setting intentions, creating strategic plans, and actively seeking speaking engagements. They cover a 5-step marketing plan involving vision casting, setting clear goals, and utilizing a marketing calendar. Discover various tactics, including SMS campaigns, posters, workshops, and talks, while warning against relying solely on social media ads. They underscore the value of 1-on-1 outreach, networking, and traditional marketing methods to build a practice, particularly in less competitive rural areas.

Episode Highlights

00:57 – Introduction of marketing strategies for filling a practice with new patients, with a focus on launch and build stages.

02:59 – The importance of understanding the fundamentals of chiropractic marketing, including the use of time, energy, and money.

04:56 – Prioritizing marketing vision over other systems.

07:24 – The importance of vision casting and setting intentions for marketing efforts.

09:45 – Using the Rule of 10s to set marketing goals for new patients.

14:26 – Networking and speaking in multiple locations to reach more people with chiropractic education.

18:39 – Utilizing technology to send personalized messages to a large list.

21:14 – Spending significant time in your day strategizing how to find new patients. 

25:17 – Embracing discomfort and take action towards their marketing goals, even if it feels awkward or uncomfortable

27:22 – The importance of building a marketing calendar, incorporating referral opportunities, and using testimonials and social proof to attract new patients.

Resources Mentioned

Register now for the Remarkable Attraction Immersion here:  https://theremarkablepractice.com/attraction-immersion/

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/

Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/

Tweetable Quotes

The rule of tens found that whatever weekly volume an office was on, it roughly had 10% of that as its monthly new patient volume.
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It’s not like you’re just thinking about it now. Marketing should be this very planned out event with a calendar in place of what’s gonna happen each month.
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You’re immersing yourself in the community because you’re there to steward chiropractic in this community.
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If you feel really awkward, talk to yourself first. Record yourself. Practice what you’re gonna say. Keep doing that. Keep watching yourself. You’re gonna build that muscle.
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Marketing vision, like the name suggests, means that I will sit down in my CEO time and I will vision cast about what does marketing success look like for me for that upcoming quarter. – Dr. Bobby
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