The purpose of a business is to add value to another person by solving a problem that they are willing to pay for to help them solve. Your market needs to know why they should come and see you. Your customers need to know what they are buying and what they are getting in exchange for investing their time, energy, focus and money in your business. This is the value I am going to get back is the answer that your product and process ultimately conveys to your community, both inside and outside your practice.
00:37 – Dr. Pete and Dr. Stephen introduce today’s topic, Remarkable Product and Process
05:34 – Dr. Pete and Dr. Stephen define the purpose of a business
08:53 – Dr. Pete and Dr. Stephen talk about why it is critical to get clarity on your product offering
14:01 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers & Perfect Patients
21:16 – Dr. Pete and Dr. Stephen speak to the path to a Remarkable Practice and identifying where the breakdowns occur throughout the process
25:27 – Dr. Pete and Dr. Stephen announce an exciting giveaway