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The purpose of a business is to solve a problem for another human being.

What problem does YOUR business solve? In this crowded, noisy, and confusing healthcare marketplace it is critical that you and your TEAM can answer this question – and convey it to potential customers (patients). If you don’t, you will not attract, convert or retain Ideal Patients.

When this goes wrong, you can end up in a place where you are selling one thing and they are buying another thing. This will lead to confusion and frustration – and worse – patient drop-out.

As the CEO, you and your team are responsible to be crystal clear on what problem you solve, what your product is and the process you use to deliver it. Get this right and you will attract, convert and retain more Ideal Patients.

Episode Highlights

00:37 – Dr. Pete and Dr. Stephen introduce today’s topic, Are Your Customers (Patients) Buying What You’re Selling?

05:26 – Dr. Pete and Dr. Stephen list the seven major reasons patients drop out of care

06:45 – Dr. Pete and Dr. Stephen take a moment to promote Innate Radiology

09:46 – Dr. Pete and Dr. Stephen discuss The Blockbuster Analogy

12:34 – Dr. Pete and Dr. Stephen break down the purpose of a business and the importance of maintaining relevance

22:21 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers & CLA

24:34 – Dr. Pete and Dr. Stephen talk about the importance of fostering patient relationships and meeting them where they are

27:31 – Dr. Pete and Dr. Stephen break down the four agreements of the Remarkable Conversion Process

31:55 – Dr. Pete and Dr. Stephen share insights on creating clarity for your consumers

Tweetable Quotes

Resources Mentioned

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Chiro Match Makers Website

Schedule a Brainstorming call with Dr. Pete