The CEO and COO can drive each other crazy! Here’s why…
Traditionally, the Chiropractor CEO is the founder and visionary energy, future-focused and always thinking about what’s next and championing the team to keep forging ahead. On the other hand there is the COO, hardwired to GSD and deep in the weeds running the daily SOP of the business. Together, this yin yang dynamic can be highly charged – either positive or negative. When these two power players are aligned, the business excels. When they are at odds, the team (and the business) suffers. It’s critical to know this – and get this right.
You cannot scale in a sustainable way without these two distinct and complementary people working together to lead the business as a unified front.
02:38 – The roles that the CEO must play in the practice
06:42 – The CEO’s job is to lead the business. The COO’s job is to run the business.
10:47 – The attributes that are required for the roles to make them complementary.
15:15 – Become aware of the roles and what you are doing yourself. It is great to be aware of where you are but not to stay there.
18:01 – Before you hire your Associate, you should be looking at your COO first. There are not many out there so you may need to train from within
21:45 – Dr. Pete is joined by Success Partner, Adriana Loya from ChiroMatchMakers. Having gone through the scars of not having the right people in the right roles, CMM was created to help other Chiropractors by matching the business with the right talent, from Associates to CAs to marketing people. CMM is your team’s recruiter and looks not only at the candidate from a behavioral standpoint but also at the practice’s style and culture to ensure that it is the best match possible for all parties involved.
For more information aboFor more information about Chiro Match Makers, please visit: www.chiromatchmakers.com