Episode 161 - The 4 Counter-Intuitive Opportunities Ahead

Recap

In this episode, you will discover the great opportunities you have in this tumultuous season.

– Uncertainty creates Opportunity

– Capitalize on the opportunity with these 4 specific strategies.

– Are you positioned well with your branding?

– Are ready to take advantage of the “quiet” and ramp up your marketing

– Are you ready to snatch up ‘A’ Players and Build your Dream Team?

– Don’t make the mistake of “racing to the bottom”…Increase your prices!

Episode Highlights

04:46 – How you communicate with the community influences how and when they access you.

07:19 -When you sharpen your brand, make sure you’re sharpening your team’s communication.

12:34 – Now is the time to lean in and start marketing while others are pulling back out of fear, doubt, and panic.

17:03 – As bigger companies start to lay people off, it is your time to dive into the talent pool and build your dream team.

21:52 – Do not “race to the bottom” by reducing your prices in order to maintain some level of market share. The road to recovery is hard.

25:57 – Dr. Stephen Kirby joins Dr. Pete to discuss ChiroLaunch, which is “a strategic system designed to create a highly motivated and well-trained team of staff that will generate a higher level of success within your practice”. Listen as they discuss some of the strategies that they implement including marketing, building the best customer service possible, and understanding your ROI in all of this.