Recap
In this episode, you’ll learn about:
– Branding is Messaging – and YOU are the Messenger
– Branding is about creating CONTINUITY between expectations, experiences, and outcomes
– There must be alignment between your message, your model, and your customers experience
– Great Branding is Authentic, Aligned and Consistent
– Tell your STORY so that your community can tell your story
– Delivering on your Brand Promise – What is your USP? (Unique SUCCESS Proposition)
Episode Highlights
03:58 – Your brand is more than your logo. It is what your community says about your business.
06:04 – The first component of building your brand is defining what the purpose of your brand is, what the purpose of your business is.
10:46 – Once the brand purpose is clear, then it is creating your three tiered vision story.
14:14 – Your brand purpose and vision story are well defined so now it is time to take that Brand Promise and create behaviors that will sustain it.
16:22 – Translating this brand and how it affects your business.
20:47 – Keith Pendleton, the developer of Best Cash-PI™ Practices joins Dr. Stephen in this Success Partner interview. Discover how his background as a Pennsylvania attorney has led him to help Chiropractors to get personal injury accounts successfully paid by becoming a secured creditor, the systems organic performance based marketing, and how PI clinics feathers their system into successful wellness based practices.
Resources Mentioned
To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo
For more information about Keith Pendleton please visit: https://brc.best-practices.us/ or https://www.best-practice-forms.com/
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business