Episode 173 - Build a World-Class Marketing Team

Recap

If your brand promise is the music, you play then your marketing team is the band.

– Your GOALS say WHERE you want your business to go – your MARKETING says HOW you’re going to get there.

– Remarkable CEO’s don’t have to be awesome at everything, they have to build a team that’s awesome at everything

– Leverage the Accountability Grid to help you determine what’s important now – and WHO’s important NEXT with your Marketing TEAM

Episode Highlights

05:11 – Take a three year view of your business as you’re putting together the band.

07:41 – One of the most important jobs you have is putting together the team, the right “musician for the right instrument”.

09:54 – As you go through the four seasons of your career, what stays consistent are the three essential parts of that of your marketing arm of your business and they all require leadership, management and accountability.

11:54 – An introduction to the accountability grid and how it allows you to get grounded on the 15 primary functions of your business.

16:32 – Oftentimes CEOs end up wearing not only the director hat, but they end up taking all of it on and it’s not being done or as well as it needs to be done.

20:18 – Even if you know exactly what to do, exactly how to do it, and you have exactly the right people in the right seats doing the right work the right way, going through the accountability grid can be daunting but there is always help available.