Episode 214 – Keeping The Main Thing, The Main Thing Revisited

Recap

In this episode, you’ll discover:

  • The right way (and the wrong way) to expand your offering
  • Properly add value centers and revenue without confusing the marketplace
  • Drive better clinic outcomes and profitability for the business
  • Protecting your USP (unique success proposition)

Episode Highlights

03:05 – The value of expanding your offerings in the marketplace while maintaining the core principles of chiropractic.

06:35 – The Value Center model will drive better outcomes for the patient, and generate revenue for the business and profitability.

12:00 – Don’t let the chiropractic message will get lost in the noise of all the different choices people have to make to achieve better health outcomes

18:36 – There are four  ways to grow a business; sell more units, charge more per unit, add more value, or a combination of all three.

24:26 – Dr. Pete is joined by Dr. Steve Tullius, a Success Partner who along with building his own practice, now helps other doctors through his company Waitlist Workshops. Dr. Tullius shares his journey from overcoming a fear of public speaking to using workshops as a powerful tool for educating the public about chiropractic care. He discusses the expansion of his topics to include neurodevelopment, mental health, and autoimmune conditions, and the impact it has had on attracting new patients. Dr. Tullius also provides insights into the ROI of workshops and the importance of not overselling to patients.

Resources Mentioned

To download your copy of the Main Thing PDFs, please click here: https://theremarkablepractice.com/podcast-ep214-mainthing

For more information about the Attraction Immersion, please visit: https://theremarkablepractice.com/2023-attraction-immersion/

Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

For more information about Waitlist Workshops please visit: https://www.waitlistworkshops.com/

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Tweetable Quotes

Clarity is your greatest accelerator.
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When it comes to adding value centers, discernment is key. You need to evaluate if the new offering will truly support the core principles of chiropractic and drive better results for your patients.
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[Tweet “You can grow your business by selling more units, charging more per unit, and adding more value centers.]

Don’t let the lure of too many wellness lifestyle offerings overshadow the powerful message of chiropractic.
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The key is to add value centers that align with the foundational principles of chiropractic, without compromising the unique success proposition of our profession.
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