Episode 216 - The 3 Questions to Ask Your Marketing Expert

Recap

In this episode, you’ll discover:

The only metrics that matter
Get clear on your marketing budget before you schedule your call
Turn your mission into a math problem with these specific numbers
Reverse engineer your goals so that you know how many leads you need
Setting the right Expectations and Agreements with your Marketers

Episode Highlights

02:46 – You must start with your vision and ask yourself what success looks like for you. This will help establish your direction and goals.

05:19 – Discover the Lead Flow Worksheet to use as a powerful tool for historical performance and equally as valuable for forecasting.
08:18 – The top-line revenue is just as important to look at as your profit. Use data to make informed decisions rather than guessing.

15:03 – Get out of your emotions and into logic in order to make informed decisions. Reserve your emotions for purpose and mission.

17:27 – Uncover the key questions you should be asking to evaluate potential marketers. 23:51- Seek multiple experts for different marketing needs to build a successful team.

27:14 – Success Partner, Gil Valerio from Elevate Marketing joins Dr. Stephen to share insights into what makes Elevate Marketing special and how they help chiropractors reach more people and increase their impact and income. Dive into their customized marketing approach, their use of a dedicated call center, and their focus on generating scheduled appointments for clients. Discover the KPIs they prioritize and the importance of data-driven marketing.