Episode 24 – Marketing Calendar

Recap

How far out do you need to prepare your annual marketing plan? Are you following best practices for reverse engineering your meetings from annual to quarterly to weekly to daily? In this episode, Dr. Pete and Dr. Stephen break down the marketing calendar by first talking about the rhythms of your meetings. They take a deep dive into how vision story, goals, accountability charts and marketing plans interact with and effect one another. Finally, Dr. Pete and Dr. Stephen discuss the importance of having daily huddles and share some key takeaways from today’s episode.

Episode Highlights

00:46 – Introducing today’s topic: the Marketing Calendar

02:33 – Dr. Pete’s best practices for his approach to marketing

06:41 – Dr. Stephen highlights the importance of staying twelve months ahead

10:11 – Dr. Pete talks about the rhythms of your meetings

15:40 – Reverse engineering your meetings from annual to daily

19:08 – Dr. Stephen recaps the vision story, goals, accountability chart, and the marketing plan

19:47 – Dr. Pete and Dr. Stephen leave the audience with key takeaways from this episode

Tweetable Quotes

I would get sick to my stomach if I didn’t have a plan.

The difference between a dream and a mission is a plan. So, when you have a vision with a plan it becomes a mission.

So what this has done – this discipline, this cadence, these rhythms – they organized me, right? Because I needed to be organized. I needed to come out of this visionary dreamer person.

We have our annual meeting but then we have our quarterly. So, I like to do a quarterly rhythm where we look at the next ninety days. And that’s really important to do that. Again, because we had the whole year already, it’s not as difficult to do…

And this is where it becomes this cadence, this rhythm that’s just really organized, systematized, and it just becomes manifested. You have to manifest the outcomes that you really desire.

And then you do your daily huddles. And daily huddles is where the rubber meets the road, where everybody holds hands, and we go heart, head, hands, feet. And the feet is on the street.

Resources Mentioned

Dr. Stephen’s LinkedIn

Dr. Pete’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Link to Executive Goal Setting Form

Books Mentioned

Good To Great : Why Some Companies Make The Leap and Others Don’t

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