Episode 313 - Stop Hiring and Hoping: Start Training Like a CEO

Recap

Most chiropractors train their teams too little—or too late. This episode changes that.

Discover why training isn’t just another checkbox but the highest-return activity in your practice. Drs. Pete and Stephen unpack how training builds culture, develops A-players, and multiplies your business impact. They break down their six-sided framework for business health (hint: it’s not just about systems) and show how CEOs who prioritize training lead practices that thrive.

In this episode you will:

Learn why training is your #1 return on investment activity.
Understand the Rubik’s Cube framework for solving business complexity.
Discover how to identify and keep A-players through training culture.
See why energy and crucial communication drive team performance.
Get a simple four-step training format you can implement today.

Episode Highlights

01:44 – Why training delivers the greatest ROI in chiropractic businesses and how to adopt a training-first mindset.

06:17 – The vitalistic reason behind training: why lives in your community literally depend on it.

08:10 – A breakdown of the Rubik’s Cube framework and how to troubleshoot your business using six key domains.

09:45 – How to structure your clinic culture so patient care happens between training—not the other way around.

12:34 – What to look for when hiring and placing the right people in the right roles for the right work.

17:16 – How to own your energy as CEO and why energy is always the leading indicator of your business performance.

18:23 – The five crucial communications every team must hear often to stay aligned, focused, and growing.

19:16 – How to spot an A-player: they don’t tolerate training—they crave it and require it to thrive.

22:41 – Equipping vs. developing vs. empowering your team and why each one must be intentional.

25:03 – A 4-step training model: Tell me, Show me, Allow me, Direct me—how to structure training that sticks.

28:48 – How to create a safe environment where your team can fail, learn, and grow through roleplay.

30:09 – The mindset shift from operator to CEO: train your team so they can build your business, not just do tasks.

31:37 – Why skipping training costs you more in pain and frustration than time ever will.

32:33 – Comparing returns: stock market vs. real estate vs. training your team—where you’ll get the highest ROI.

33:58 – Why marketing comes second to team training when it comes to growing your business and impact.

35:02 – Success Partner, Dr. Erik Kowalke, founder and CEO of SKED joins Dr. Chris to discuss how technology is transforming chiropractic care. Dr. Erik shares how SKED simplifies patient communication, reduces missed appointments, and helps practices increase their impact. Tune in to learn how SKED’s innovative solutions can streamline your operations and help spread the power of chiropractic further than ever before.