Episode 47 – Marketing in a Post COVID World

Recap

This corona crisis is the 9/11 for this generation – life and business in a post COVID world will be different. Everything has changed. What group are you in doc? Are you waiting for things to pass? Are you doing things the same, or are you committed to pivoting and adapting to be better than ever before?

Episode Highlights

00:37 – Dr. Pete and Dr. introduce today’s topic, Marketing in a Post COVID world and the three ways businesses are responding to COVID-19

09:21 – Dr. Pete and Dr. Stephen take a moment to promote the Remarkable Virtual Conversion Immersion

12:06 – Internal, external and digital marketing and the importance of staying focused on your local market

17:47 – Strategies for setting up your marketing plan

19:16 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers

19:59 – Dr. Pete and Dr. Stephen revisit the concept of stacking

23:59 – Specific strategies for internal, digital and external marketing

Tweetable Quotes

What we have to recognize is, post COVID, everything’s gonna change. Where people get their information, how people consume their information, what they’re listening for, what they’re responding to, what they’ll be willing to do, right?

So if there are some things that remain the same, and those things are the six sides of your business that you need to solve, you still need to solve those now. What does success look for us? Are we having to rewrite the story a little bit? Maybe…

Pay very close attention to what’s happening in your local market. Pay very close attention to the conversations that are happening. Watch what’s happening in the local markets and the stores and where people are at. You get your finger on that…

The best internal marketing strategy is to reactivate all your existing patients.

The key for this is that you want to be in this world, not of this world.

You’ve got to think about your digital marketing in two ways. Number one is the free content plan, and the second is the paid advertisement plan.

Resources Mentioned

Dr. Stephen’s LinkedIn

Dr. Pete’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Link to Register for the Virtual Conversion Immersion

Link to Goals 2020 Resource

Chiro Match Makers Website

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