Turning your job into a business sustainably demands that you make the shift from Owner Operator to the CEO. But OPTIMIZING your business will require two other key elements: your Office Manager must become the COO that “runs the business” – and having an Associate Doctor to help “run the practice”. These three key positions make up the three legs of the business trifecta.
In this episode, we break down the job descriptions and differentiate the distinct qualities of the three positions required. Remember businesses are characterized by being scalable, durable and transferable – and the trifecta is how you do it.
00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, The Business Optimization Trifecta
12:28 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers
15:22 – Dr. Pete and Dr. Stephen break down and differentiate the qualities of CEO and COO
25:50 – Dr. Pete and Dr. Stephen expound on the importance of having an Associate Doctor and COO within your practice