The natural state of a principled chiropractic practice is growth; if your business is not growing, something is interfering. When the events of 2020 disrupted your marketing plan, did you pivot successfully? Were you able to recover and grow again? As CEOs leading our business through uncertain times, we’ve learned the significance of being agile in our planning, preparing and executing, and this must be reflected in your marketing strategy in 2021.
00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Agile Marketing
06:07 – Dr. Pete and Dr. Stephen stress the importance of having a game plan, setting goals and taking action now
08:44 – Dr. Pete and Dr. Stephen reintroduce the acronym APPEAR and how to apply it to your marketing plan
15:43 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers
16:25 – Dr. Pete and Dr. Stephen discuss what it means to be agile
22:45 – Dr. Pete and Dr. Stephen provide specific best practices for your marketing plan
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business