Episode 84 – External Marketing Framework
While your ability to get people into a room has decreased, the opportunity to get in front of more people has dramatically increased. Opportunity comes with a tradeoff, with some strategies becoming irrelevant, others have opened up, actually making your marketing even more scalable and durable. Are you effectively leveraging the platforms and tools at your disposal to create opportunities to reach the unreached people in your community and grow your business? Listen in as we reveal a remarkable framework to strategically capitalize on this opportunity right now.
00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, External Marketing Framework
09:15 – Dr. Pete and Dr. Stephen speak to the communications pivot that must take place in this new framework
16:22 – Dr. Pete and Dr. Stephen break down what they wish to accomplish with this new framework and provide three specific stories on how to apply it
23:07 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers
25:09 – Dr. Pete and Dr. Stephen expound on the power of perspective and agility