The Rule of 72
For New Patients, the first several days in your practice should be thought of as one continuous story. You are teaching them a new Paradigm. A new Science. A new Truth.
There should be as little interruption in this “one communication” as possible.
The world outside your office is one big interruption. Minimize it.
There are a few “mechanisms” that you can put in place to ensure that New Patients have the best opportunity to make better decisions around their health.
The Rule of 72 is The King of these.