Remember, You are in the “Why Business”
Don't fall down the slippery slope of discussing "What's" and "Hows"...you are in the "WHY" Business. [related-posts] ... Read More
Caution: Don’t Make this Mistake with your Wellness Workshops
Too often Chiros get caught in the undertow of their "Wellness Lifestyle Education". Teaching patients about the choices that they make outside of your office SHOULD be a prominent part of your patient education...but beware; ... Read More
How to Triple the Impact of an Outside Talk
When it comes to your promotional calendar, Outside Speaking can be the absolute best ROI (ROM: Return on Money, ROE - Return on Energy, ROT: Return on Time and ROF: Return on Focus). Or it ... Read More
Top 3 Critical Retention Elements of Week One: The Pre-Consultation
One of the greatest coaches in chiropractic today, CJ Mertz, was once questioned about the most critical elements of New Patient Communication in regards to RETENTION...Pre-Consultation was his answer. I must concur... Every patient shows-up ... Read More
