How To Handle The Commit To Care Conversation

How To Handle The Commit To Care Conversation

Last week we talked about shifting our focus from conversion to retention by setting solid expectations and agreements with new patients. But you might be thinking - Wait, what about patients who stumble during the commit to ... Read More
Start Your New Patients Strong With Solid Expectations And Agreements

Start Your New Patients Strong With Solid Expectations And Agreements

Day 3 of New Patient Conversion is what we call "The Break-In". Though it does not seem like the most thrilling part of the conversion process, man is it vital. It's time to get them situated and ... Read More
Why The Financial Commitment Is Not About Money

Why The Financial Commitment Is Not About Money

We've established that there are essentially three commitments when it comes to new patient conversion: The Time Commitment, The Energy Commitment and now we will go over The Financial Commitment ... Read More
How The Energy Commitment Can Quickly Turn Off Patients

How The Energy Commitment Can Quickly Turn Off Patients

I had the unique opportunity to shoot a few infomercials back in the day.  It was an awesome learning experience that left me with a few very useful sales tools for practice building. One of ... Read More