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One of the greatest coaches in chiropractic today, CJ Mertz, was once questioned about the most critical elements of New Patient Communication in regards to RETENTION…Pre-Consultation was his answer. I must concur…

Every patient shows-up to your office with 2 things in common: A pre-existing belief system (that differs from yours) and a clear set of “wants” – which are typically a far cry from their actual needs.

Communicating for change is your job.



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