Episode 114 – CEOs Know: People Are Cheap and Lazy
Human beings are economists and hardwired to be cheap and lazy…no offense, it’s true! Failure to address behavior economics is why so many businesses struggle and exactly why the remarkable business thrives! Doing value economy well means delivering on all four elements: Create Value, Deliver Value, Add Value, and Capture Value. Tune in and discover how you can immediately grow your business by solving the value equation.
Get this right and they will stay, heal, pay and refer…Get this wrong and they are GONE!
00:38 – Dr. Pete and Dr. Stephen introduce today’s topic and share what it means to deliver all four elements of the Value Economy
12:24 – Dr. Pete and Dr. Stephen explain why every human is inherently cheap and lazy
16:50 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers
17:36 – Dr. Pete and Dr. Stephen talk about the importance of Creating Value through patient education
24:10 – Dr. Pete and Dr. Stephen discuss the concept of Added Value
27:35 – Dr. Pete and Dr. Stephen speak to the importance of establishing a culture of education and Delivering Value
33:20 – Dr. Pete and Dr. Stephen analyze the last portion of the Value Economy, Capturing Value
37:30 – Dr. Pete and Dr. Stephen take a moment to promote the upcoming 2021 Retention Immersion and speak to the value it provides