Patient Committment

As we have discussed week after week in our retention series, I hope you would agree that the theme is that your retention is a reflection of your clarity. Clarity in what you do, why you do it and how you do it. It is also clarity that comes from you, your team and your patients as well.  Progress Exams and Reports are easily one of the most important and powerful ways to create greater clarity – and therefore patient retention – in your practice.

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I would have to say that the New Patient Workshop or Orientation has been the key communication that has built our practice – hands down. I believe that the workshop is the most important communication that any patient ever experiences. Frankly, I don’t believe that you can over-state the value of it.

If done properly, the new patient workshops can change people’s lives forever while also changing your practice forever.   Read more …

In my book, re-conversion or “re-commitment” should be the ultimate goal for your practice. Patient retention strongly depends on the foundation you’ve laid in your education and relationship thus far.

My Dad always said –

“It’s not about being invited… it’s all about being invited back.

The “Re-conversion” is being invited back!”

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Last week we talked about shifting our focus from conversion to retention by setting solid expectations and agreements with new patients. But you might be thinking – Wait, what about patients who stumble during the commit to care phase?

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We’ve established that there are essentially three commitments when it comes to new patient conversion: The Time Commitment, The Energy Commitment and now we will go over The Financial Commitment.

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