The end of December is one of our most favorite times of year and it’s not just the holidays that excite us. Each year we launch our 2018 Body Signals marketing calendar and the awesome assets that come along with the program to our TRP Academy Members.
*If the thought of creating and implementing systems seem overwhelming, TRP Academy can help with transforming your practice!
We pre-empt their New Year marketing strategy with 12 topics for all 12 months of the year.
At this stage of the game, if you are anything like me, you are interested in healthy, long lasting relationships. I have taken some time to observe and consider my most successful relationships both personally and professionally. I work to hone in on what they each have in common.
Now that we’ve address the two most important factors for long-lasting relationships in last week’s blog Set Expectations and Honest Agreements, it’s time to dive deeper into the three expectation levels. Whether it’s the patient or practice member, defining the expectations is vital to the success of the relationship.
Last week we talked about shifting our focus from conversion to retention by setting solid expectations and agreements with new patients. But you might be thinking – Wait, what about patients who stumble during the commit to care phase?
Day 3 of New Patient Conversion is what we call “The Break-In”. Though it does not seem like the most thrilling part of the conversion process, man is it vital. It’s time to get them situated and started strong. Retention is your focus now and it all starts with strongly setting expectations and agreements.
We’ve established that there are essentially three commitments when it comes to new patient conversion: The Time Commitment, The Energy Commitment and now we will go over The Financial Commitment.
I had the unique opportunity to shoot a few infomercials back in the day. It was an awesome learning experience that left me with a few very useful sales tools for practice building.
One of the most valuable take-aways for me was a bright neon sign behind the camera that read, “What Do I Get?”
The onset behavioral scientists behind the scripts learned quickly that the key to a strong informercial was to answer this question and this questions alone.
We all want to see more chiropractic patients, help more people AND make a great living doing it! BUT we also want to have more free time, so that we can have a LIFE. However, in order to grow your practice and gain back your time, you’ve got to have better chiropractic systems.
Systems for new patient attraction, conversion, retention and team building.
My anatomy and physiology professor at Life University used to say, “Everything has holes… and everything takes time.”
I am not sure what he meant by that first part, but the second has always rung true when it comes to chiropractic care, health and healing. Time is a very precious commodity and in many ways, it’s the only one. We depend on time in our field of work just as much as we do our own hands.
Here in the northeast spring is blossoming everywhere. It seems appropriate that our focus this season is on new patient conversion! Our efforts are focused on helping change lives from unhealthy to healthy through educating, nurturing and providing care.
All new patients go through their Report of Findings day where you sit down with their X-ray results. The X-ray review is where the rubber meets the road. You will quickly find out if your patients truly grasp what you’ve taught them.
Remarkable Retention ImmersionRemarkable Retention Immersion Chiropractic Training Collect Ideal Patients and Grow OCTOBER 19 – 20, 2018 Friday: 3 PM Registration, 4 – 7 PM Event Saturday: 8 AM Registration, 8:30 AM...
Body Signals Workshop Program 2018The end of December is one of our most favorite times of year and it’s not just the holidays that excite us. Each year we launch our 2018 Body Signals marketing calendar and the awesome assets t...
