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Patient Conversion

The end of December is one of our most favorite times of year and it’s not just the holidays that excite us. Each year we launch our 2018 Body Signals marketing calendar and the awesome assets that come along with the program to our TRP Academy Members.

*If the thought of creating and implementing systems seem overwhelming, TRP Academy can help with transforming your practice!

We pre-empt their New Year marketing strategy with 12 topics for all 12 months of the year.

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I had the unique opportunity to shoot a few infomercials back in the day.  It was an awesome learning experience that left me with a few very useful sales tools for practice building.

One of the most valuable take-aways for me was a bright neon sign behind the camera that read, “What Do I Get?” 

The onset behavioral scientists behind the scripts learned quickly that the key to a strong informercial was to answer this question and this questions alone.

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My anatomy and physiology professor at Life University used to say, “Everything has holes… and everything takes time.”

I am not sure what he meant by that first part, but the second has always rung true when it comes to chiropractic care, health and healing. Time is a very precious commodity and in many ways, it’s the only one. We depend on time in our field of work just as much as we do our own hands.

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Here in the northeast spring is blossoming everywhere. It seems appropriate that our focus this season is on new patient conversion! Our efforts are focused on helping change lives from unhealthy to healthy through educating, nurturing and providing care.

All new patients go through their Report of Findings day where you sit down with their X-ray results. The X-ray review is where the rubber meets the road. You will quickly find out if your patients truly grasp what you’ve taught them.

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